bah voila maintenant que les japonais se mettent à faire du "Less is more" pour le quotidien. J'étais tellement habituée à voir un excès de kitsch, de fioritures, de couleurs vives regressives ... que là, je me suis retrouvée en plein zenitude. C'est ici et evidemment rien pour l'europe.J'en ai trouvé un autre super où tout est en lin. Vraiment le mélange du quaker et du nippon, c'est reposant. et c'est ici.
un petit mot en anglais qui explique la démarche de cette boutique :about fog
Yumiko Sekine started her first business in 1993 importing used books and house ware from Europe and America to Japan. In her search for more products, she could not find affordable every day linens that she had used during her childhood.
She visited Lithuania, a country that grows flax, whose fibers are spun into linen,
and has been producing and exporting linen productsto other European countries since the Middle Ages. She was disappointed to find that there were no linen products for daily use available in the stores there. This led her to contact several linen producers and started to have them produce her own product designs in Lithuania. Her first collection started with only seven items. Now after ten years, Fog Linen Work produces a large line of linen products for the home and linen clothing. Its products are leading and defining the natural life style trend in Japan today.
Sekine continues to be inspired to create beautiful simple products for daily use.
